Cathay Pacific/Credit Suisse Hong Kong Sevens 2008
Official Merchandise Shop Opens in Jardine House

The Official Merchandise Shop for the Cathay Pacific/Credit Suisse Hong Kong Sevens 2008 celebrated its grand opening today in a new location at Shop LG8, Jardine House in Central, Hong Kong.

The shop was christened with a fashion shoot and photo call featuring members of the Hong Kong Rugby Football Union Men's and Women's Sevens training squads including Keith Robertson, Andy Yuen, Kim Lau and Jennifer Mackay. Also present was Mr Robert Dickie, Design Manager for Kukri Sports.

This year's line of Official Hong Kong Sevens Merchandise is among the largest ever produced with items across a full range of stylish and sporty gear and accessories for men, women and children. The Official Merchandise has again been designed and manufactured by Hong Kong Rugby Football Union kit sponsor Kukri Sports.

Among the highlights of this year's range is the incorporation of some new colour schemes including chocolate brown paired with sky blue on select garments. This year's range also features more accessory items than ever before for the perfect souvenir of your Sevens weekend.

Commenting on the first collection he has designed for the world-famous Hong Kong Sevens, Mr Robert Dickie, Design Manager for Kukri Sports said, "This year's line is a good mix of traditional rugby styles with a bit of fun thrown in. There is more sporty stuff, which is great for beachwear as well. I looked at what was popular last year and made them a bit more sporty and colourful for this year's line. I think some favourites this year will be the blue long-sleeved jersey and the traditional Harlequin (checkered) styles."

Local Sevens standout Andy Yuen added that "There are a lot more styles for kids this year, which is great for my daughter."

Among the most eagerly anticipated items on offer in the Hong Kong Sevens official merchandise range is the new Chinese themed rugby jersey for men and women in the auspicious Asian colours of black and red . The Official Event Jersey and Polo and the Hong Kong National Team Jersey are again expected to be among the most popular items with the latter available in men's, women's and children's sizes in both National strip (blue) and Alternate strip (red) versions.

The full range of gear is only available for purchase at the Official Merchandise Shop at Jardine House, Central or on-line at www.hksevens.com. Selected items from the range are also available at Hong Kong Football Club, Hong Kong Cricket Club, Royal Sporting House (Park Lane and Times Square). More sales points will be established in the coming months at the Hong Kong International Airport, Lan Kwai Fong and other venues around town.

To purchase items from the full range of Official Merchandise on-line please visit the official Cathay Pacific/Credit Suisse Hong Kong Sevens 2008 website at www.hksevens.com . About the Cathay Pacific/Credit Suisse Hong Kong Sevens 2008 Official Merchandise Shop Address: Shop LG8, Jardine House 1 Connaught Place Central, Hong Kong Operating Hours: Monday - Sunday, 10:30am - 7:30pm (Closed during Chinese New Year) Tel: 2521 2792

About the Cathay Pacific/Credit Suisse Hong Kong Sevens 2008
The Cathay Pacific/Credit Suisse Hong Kong Sevens 2008 will be held at the Hong Kong Stadium from March 28 to 30, 2008. For more information on this year's tournament, please visit the official event website at www.hksevens.com .

About Kukri Sports
Like the Hong Kong Sevens, Kukri Sports Limited is a Hong Kong rugby success story gone global. Kukri was founded by former Hong Kong resident Phil Morris, Chairman and player of the Aberdeen (Heung Gong Jai) Rugby Club, in 1999. In March 2001, Prince William chose the brand as the supplier for his Ratpack team at St. Andrews University. In August 2002, management buy-in from Robert Perkins and Paul Broom elevated the company even further. Mr Bloom was appointed as Chairman while Mr Perkins was named Managing Director and Mr Morris became the company's Commercial Director.

In August 2002, Kukri was appointed as the official supplier of the home of sevens rugby, the Melrose 7s tournament in Scotland (established in 1883). In 2003, Kukri's design for the Georgia team jersey at the Rugby World Cup was short listed for the Sport Design of the Year. In August 2005 Kukri was appointed as the official supplier for the Cathay Pacific/Credit Suisse Hong Kong Sevens and the Hong Kong National Team. Also in 2005, Kukri launched its first purpose built factory in China and was named the official supplier of the China Rugby Association in 2006. In 2006, turnover reached HK$100 million and the Kukri family of employees topped 400 worldwide. The Kukri product range has also rapidly expanded to encompass over 58 sports including netball, basketball, soccer, cricket and many more.

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